The Political Image of Left-wing Leaders in Poland: How Young Voters Evaluate the Politicians from Different “Political Generations”

Authors

DOI:

https://doi.org/10.31261/polpre.2022.1.5-18

Keywords:

political image, party leader, left-wing parties, feeling thermometers, semantic differential

Abstract

In recent decades political activity has become more and more personalized. Thus, to achieve political success, it is necessary to have a recognizable and popular party leader. Polish left-wing parties have adopted a different strategy. Instead of betting on one leader, they promote “three tenors” from different political generations (Robert Biedroń, Włodzimierz Czarzasty, and Adrian Zandberg). The aim of our study (N=379) is to diagnose how voters perceive the political images of these left-wing leaders and what feelings they have towards them. We confirm the findings from other studies suggesting the effect of political preferences and ideological orientation on the perception of political image and emotional attitudes to party leaders.

Author Biography

Maciej Marmola, University of Silesia in Katowice

Absolwent studiów licencjackich i magisterskich z zakresu politologii (Uniwersytet Śląski w Katowicach) oraz licencjackich z zakresu finansów i rachunkowości (Uniwersytet Ekonomiczny w Katowicach). Od listopada 2014 roku zatrudniony jako asystent w Zakładzie Badań nad Zachowaniami Politycznymi Uniwersytetu Śląskiego w Katowicach. W kwietniu 2019 r. uzyskał stopień naukowy doktora nauk społecznych w dyscyplinie nauki o polityce na podstawie rozprawy pt. „Nowe partie w systemach partyjnych państw Grupy Wyszehradzkiej” (promotor: dr hab. Waldemar Wojtasik). Autor publikacji naukowych z zakresu systemu partyjnego (szczególnie nowych partii politycznych), zachowań wyborczych i najnowszej historii politycznej Śląska. Oprócz działalności naukowo-dydaktycznej pełnił m. in. funkcje: rzecznika prasowego Wydziału Nauk Społecznych Uniwersytetu Śląskiego w Katowicach, przewodniczącego Wydziałowej Rady Samorządu Doktorantów oraz sekretarza redakcji czasopisma „Political Preferences” (9 pkt MNiSW). Współpracuje również z kilkoma stowarzyszeniami i organizacjami pozarządowymi. Prywatnie pasjonuje się historią, szczególnie dwudziestowiecznymi dziejami Śląska oraz filmem. W wolnych chwilach tworzy scenariusze i zajmuje się realizacją historycznych filmów dokumentalnych, m. in. serii dokumentalnej Filmowa Encyklopedia Powstań Śląskich.

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Published

2022-09-01

How to Cite

Marmola, M., & Darmoń, K. (2022). The Political Image of Left-wing Leaders in Poland: How Young Voters Evaluate the Politicians from Different “Political Generations”. Political Preferences, 30(1), 5–18. https://doi.org/10.31261/polpre.2022.1.5-18

Issue

Vol. 30 No. 1 (2022): Political Preferences

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