Party Switching as a Media Phenomenon in the Election Campaign
Abstract
The article presents changes that take place in mass media during and after the party switching. The main reason why politicians are changing „their colors" - is that they want to become the celebrities. This work is an attempt of research about possible motivation of those figures. It is also important to consider if exist characteristic features that are assigned to identified political types?
Key words:
party switching, mediatization, types of politicians, political transfer, Poland
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