Manažment riadenia vzťahu mesto — človek
Keywords:
municipality, partnership between city and citizen, Corporate Social ResponsibilityAbstract
The article is focused on analyzing the relationship between the city and the citizen. Currently, the city applies the principle of responsible behaviour, in which the city stands out as a good citizen to respond to the needs of its key partners — citizens. The aim of the article is to analyze, on the example of selected municipal governments of the Slovak Republic and their activities, the readiness of the government for partnership with citizens, and to propose how to manage this relationship. The research was conducted between 2012 and 2013 in selected urban municipalities of the Slovak Republic’s Banska Bystrica region: Banska Bystrica, Zvolen and Žiar Hronom. An analysis of the relationship between the city and citizen was carried out by means of open interviews with the municipal authorities, questioning citizens and own observations. The results of our research showed that, irrespective of the size of the city, selected municipalities showed a low level of preparedness for the creation of partnerships with citizens.
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