Tools of Taiwan’s Strategic Communication
DOI:
https://doi.org/10.31261/spus.15770Keywords:
Republic of China, Taiwan, strategic communication, international broadcasting, public diplomacyAbstract
Taiwan’s presence in the global information space is fluctuating. This international visibility of the Republic of China depends on the effectiveness of Taiwanese strategic communications conducted by the authorities in Taipei. This article analyzes the effectiveness of activities carried out in this field using the functional analysis method. Its effect is to determine that the level of international visibility of Taiwan is directly proportional to the number of media events, information operations, and other activities conducted as part of strategic communication. However, it should be emphasized above all that the strategic communication conducted by the Republic of China is not determined by the specific international legal status of Taiwan. The actions carried out by the authorities in Taipei aim to position the Republic of China as a responsible, credible and democratic political, and economic partner for the international community.
References
Insisa, A. (2021a). The strategic communications of techno-democratic statecraft: The case of Taiwan. EU–Asia Project, 25. https://doi.org/ 10.2870/647900.
Insisa, A. (2021b). No consensus across the strait: Chinese and Taiwanese strategic communications in a contested regional order. Asian Perspective, 45(3), 503–531. https://doi.org/10.1353/apr.2021.0033.
Kacała, T., Lipińska, J. (2014). Komunikacja strategiczna i Public Affairs. Warszawa.
Klintworth G. (1995). New Taiwan, New China: Taiwan’s Changing Role in the Asia-Pacific Region. Longman.
Okon, E. P., Ekpang II, J. E. (2019). Corporate communication versus strategic communication: The perception of public relations practitioners in cross river state, Babcock Journal of Mass Communication, Vol. 4, 1.
Paul, Ch. (2011). Strategic Communication. Praeger.
Piechota, G., Rajczyk, R. (2019). Public diplomacy as Taiwanese diplomacy’s essential tool, Atheneum, 64(4) 232–249. https://doi.org/10.15804/athena.2019.64.14
Rajczyk, R. (2020). Framing the New Southbound Policy in Western media, Studia Politicae Universitatis Silesiensis, 29, 25–48. https://doi.org/10.31261/spus.9572
Rajczyk, R. (2017a). Dyplomacja cyfrowa Tajwanu. W: J. Marszałek-Kawa, A. Stańcio-Wawrzyńska (red.), Współpraca, konkurencja, czy rywalizacja? Oblicza stosunków międzynarodowych w Azji (s. 300–315). Wydawnictwo Adam Marszałek.
Rajczyk, R. (2017b). Measures and objectives of Taiwanese digital diplomacy. International legal status. W: D. Piontek, S. Ossowski (red.), Komunikowanie społeczne w dobie nowych technologii (s. 67–79). Polskie Towarzystwo Komunikacji Społecznej.
Rajczyk, R. (2019). Oblicza współczesnej propagandy. Przypadek chińsko-tajwańskiej wojny informacyjnej. Wydawnictwo Uniwersytetu Śląskiego.
Rajczyk, R. (2018). Rola komunikacji strategicznej we współczesnym świecie. Przypadek Republiki Chińskiej (Tajwanu). W: T. W. Grabowski, M. Lakomy, K. Oświecimski (red.), Bezpieczeństwo informacyjne w dobie postprawdy (s. 119–131). Ignatianum.
Szymańska, A. (2014). Rola mediów w strategicznej komunikacji zewnętrznej państwa – szkic teoretyczny. Zeszyty Prasoznawcze, t. 57, 2(218), 273–292. https://doi.org/10.4467/2299-6362PZ.14.015.2336
Trojnar, E. (2015) Tajwan. Dylematy rozwoju. Księgarnia Akademicka.
Werder, P. K., Nothhaft, H., Verčič, D., Zerfass, A., (2018). Strategic communication as an emerging interdisciplinary paradigm, International Journal of Strategic Communication, 12(4), 333-351. https://doi.org/10.1080/1553118X.2018.1494181
Zgryziewicz, R. (2018) Komunikacja strategiczna elementem kształtowania środowiska informacyjnego. W: G. Ciechanowski, M. Romańczuk, J. Pilżys (red.), Bezpieczeństwo a wyzwania współczesności (s. 191–206). Uniwersytet Szczeciński.
Downloads
Published
How to Cite
Issue
Section
License
The Copyright Owners of the submitted texts grant the Reader the right to use the pdf documents under the provisions of the Creative Commons 4.0 International License: Attribution-Share-Alike (CC BY-SA). The user can copy and redistribute the material in any medium or format and remix, transform, and build upon the material for any purpose.
1. License
The University of Silesia Press provides immediate open access to journal’s content under the Creative Commons BY-SA 4.0 license (http://creativecommons.org/licenses/by-sa/4.0/). Authors who publish with this journal retain all copyrights and agree to the terms of the above-mentioned CC BY-SA 4.0 license.
2. Author’s Warranties
The author warrants that the article is original, written by stated author/s, has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author/s.
If the article contains illustrative material (drawings, photos, graphs, maps), the author declares that the said works are of his authorship, they do not infringe the rights of the third party (including personal rights, i.a. the authorization to reproduce physical likeness) and the author holds exclusive proprietary copyrights. The author publishes the above works as part of the article under the licence "Creative Commons Attribution-ShareAlike 4.0 International".
ATTENTION! When the legal situation of the illustrative material has not been determined and the necessary consent has not been granted by the proprietary copyrights holders, the submitted material will not be accepted for editorial process. At the same time the author takes full responsibility for providing false data (this also regards covering the costs incurred by the University of Silesia Press and financial claims of the third party).
3. User Rights
Under the CC BY-SA 4.0 license, the users are free to share (copy, distribute and transmit the contribution) and adapt (remix, transform, and build upon the material) the article for any purpose, provided they attribute the contribution in the manner specified by the author or licensor.
4. Co-Authorship
If the article was prepared jointly with other authors, the signatory of this form warrants that he/she has been authorized by all co-authors to sign this agreement on their behalf, and agrees to inform his/her co-authors of the terms of this agreement.
I hereby declare that in the event of withdrawal of the text from the publishing process or submitting it to another publisher without agreement from the editorial office, I agree to cover all costs incurred by the University of Silesia in connection with my application.