The internet is usually presented as a medium that gives unlimited freedom to the user. The main purpose of the article is to characterize the concept of the filter bubble. It describes the mechanism that can significantly affect the type of content that Internet users encounter on the Web. By limiting content to those that are compatible with the worldview of the person seeking information, the filter bubble can significantly limit the freedom of seeking information. The article also presents several ways that can limit the negative impact of this phenomenon.
